This groundbreaking fundamental analysis tactic drives our stock selection process.
Put simply, the reason some stocks go up and others go down in today's stock market has everything to do with VALUE.
The big money players don't want to pay higher prices for lower value.
They want to buy that value at a discount. If they want to buy value at a discount, shouldn't you want the very same thing?
Think of it like shopping for a television – you don't want to pay the highest price for the best televison, do you? You'd want to pay the lowest price possible for the HIGHEST quality television.
The same is true in the stock market. Today's market is driven by finding growth companies at reasonable, if not cheap, prices.
The challenge for investors is this: How do you find that growth and how do you know if you getting that growth at a reasonable price.